They are talking about your company

BrandMentions has become an indispensable tool for measuring the success of our marketing campaigns. We work hard to build awareness of our brand online, and no other tool we’ve tested finds as many relevant mentions as BrandMentions. We highly recommend it!

Mark Traphagen, Senior Director of Brand Evangelism at Stone Temple

Hashtag Tracker

Free Hashtag Tracking Tools to Monitor Hashtag Performance

* Hashtag Analytics for Social Media and more

Billions of mentions analyzed for 10.738 fast-growing companies

BrandMentions is an amazing tool to track hashtag mentions for our various brands & event campaigns. The real-time alerts are a great way to react as soon as something impacts our social campaign performance. Jens Polomski, Marketing Director at IMAmedia

How to Track Hashtags?

Hashtag usage has significantly grown on social media over the last few years. They are one of the most powerful organic social media strategies. Hashtags are very common and they are used on most social media platforms such as Instagram and Facebook. Therefore, hashtag monitoring is as important as any other social media strategy.

A hashtag tracker is used to accurately track hashtags over time and on multiple social networks. Good hashtag monitoring tools allow you to see which hashtags a social media audience is using and how they’re performing. You should build your marketing strategy around what your audience is mostly interested in. Don't just latch on hashtags that are widely popular but have little relevance to your brand or audience!

How does Hashtag Tracking help?

Hashtag tracking helps you to easily monitor posts and topics on social media. You can create a high-performance marketing strategy that will bring your brand more visibility, likes and followers.

Here are some of the advantages of using hashtag tracking:

Better Understand Your Audience

A hashtag analysis is essential for identifying the correct audience for your brand. It also provides valuable insights for your product development.

Identify Top Influencers

Quickly identify key influencers that you can target in your influencer marketing campaigns. Top influencers can help you reach your audience and increase your brand's reach and engagement.

Discover New Target Groups

By performing a hashtag analysis, you can craft a high-performance marketing strategy that will bring you not only more followers and visibility, but also a new audience.

Monitor Marketing Campaign Performance

Once you correctly understand the impact of your hashtags and the social media resources invested within your marketing projects, you can optimize for hashtag engagement and maximize your digital marketing efforts.

Research New Content Ideas

Once you start tracking and monitoring the relevant hashtags for your business, you will also get new content ideas to share with your audience.

Manage Online Brand Reputation

By performing social listening, you'll get to stay in control of your brand reputation as well. You'll know everything that is being said about you and your hashtags 24/7.

How to track hashtag performance?

The best way to get social media hashtag tracker insights is by using hashtag monitoring. You'll get important metrics on the hashtags that matter for you. Each mention reported will include the following metrics:

• performance
• reach

• of shares

• sentiment

These are some of the hashtag tracking use cases you could apply:

• Measure the performance of a hashtag marketing campaign.
• Discover the engagement around a hashtag.
• Measure the social media reach of a hashtag.
• Identify the most influential and active sources that mention a hashtag.
• Find where and how content is being shared by using social media analytics.

What are the best hashtag tracker tools?

Tracking and finding relevant hashtags can be a challenge without good software tools. If you're serious about tracking hashtags, here are some of the hashtag analytics tools that can best meet your needs.

BrandMentions searches the entire internet for a hashtag or brand to find relevant information and insights about it. The suite has a hashtag tracking tool that accurately monitors Social Media in real-time.

Hashtagify allows you to search for real time data. It only offers Instagram and Twitter hashtag analytics insights. You can use it to discover trending hashtags, monitor relevant content, or find influencers relevant to your business.

Mention makes it easy to listen to social media and improve your social strategy. You can monitor social data in real-time and create comprehensive marketing analytics.

Twitter Search is actually Twitter's social network advanced search feature. The tool allows you to search for usages of particular Twitter hashtags.

Keyhole provides near live insights and real time social media analysis for the most important social media platforms.

Agorapulse should feel the pulse of the market, offering historical reports of the general mood or opinion of the audience.

Frequently Asked Questions

What is a hashtag and how do you use it?

The hashtag is a word or phrase following a hash or pound sign (#). It’s widely used on social media platforms such as Facebook and Instagram.

A hashtag is a discovery tool, heavily used by both social media users and brands. They are a type of hashtag mentions that can play an important role in content marketing strategies or brand monitoring tracking.

How do you analyze a hashtag?

With hashtags becoming so popular and highly used, manually analyzing the hashtags that matter for you, can be challenging and overwhelming. The easiest way to measure the reach of a social media campaign is by using a specialized hashtag tracking tool.

Why do I need Hashtag Analytics Tools?

Hashtags are a huge digital funnel for social media conversations. With a good hashtag strategy and the appropriate monitoring tools, you can shape your marketing approach to fit people's diverse preferences.

What hashtags are trending right now?

The easiest way to check the trending hashtags on important social networks is by using a tool that monitors the Top 100 hashtags.